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NAVIGATE THE DIGITAL ECOSYSTEM.

We're not a digital agency. We help companies & communities implement strategies that solve the complex challenges created by digital transformation, in real life & online.

 

 

 

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Our Focus...

The digital ecosystem is vast. The types of challenges we navigate are typically tied to business development, talent recruitment, procurement of forward-thinking creative, technology & marketing vendors, acquisition opportunities, thought leadership development & strategic positioning within the tech ecosystem.

 

 

 

How we do it...

We've pipelined sales leads & talent, we've created marketing strategies & digital capabilities, we've built physical innovation environments, we've produced experiential events and much more. We're not bound by deliverables, but only by the limits of our collective ideas.

 

 

The Power of Community...

Community building sits at the core of what we do whether for a brand, tech company, real estate developer or city. Creating the right network can spark a movement. It can also drive marketing, sales, & innovation forward. Our efforts are typically measured by relationships that generate revenue or solve complex challenges. However, the networks we create have immeasurable & lasting value.

 
 

FIT FOR THE JOURNEY

 

We're uniquely prepared with the capabilities and deep relationships needed to help you get to where you need to go.

 

 

Our Capabilities

Partnership/Biz Dev & Acquisition Pipelining

Digital Capability Development

Talent Recruitment Strategy

Marketing Strategy & Audience Building

Event Strategy & Experience Design

Place-making & Space Design

 

FEATURED PROJECTS

 

Building Space:

dd:OUTPOST Community Lounge & Event Space Powered by Bing

The Bing team approached us with the challenge of creating a strategy that further connected Bing and its key leadership with the New York Tech community. The goal was to both showcase the company's thought leadership for priority topics and to help them build stronger grassroots relationships with innovative companies and talent.

We, along with our partner Volvox Labs, architected a community lounge and event space called dd:OUTPOST that blurred the lines between the digital and physical worlds. In the space we featured Microsoft technology, produced an on-going event series that highlighted Microsoft executives alongside emerging thought leaders, and hosted free pop-up co-working days with expert mentors.

 

BUILDING COMMUNITY:

Kearny Point, New Jersey

Kearny Point, a 130 acre former shipyard near Jersey City, is being reborn into a modern hub for business and commerce. The Kearny Point team challenged us with connecting the development with the surrounding creative, digital, and small business community to increase the tenant population, and to build a stronger sense of community within the development itself.

To do so we conducted deep research into the surrounding business community, identified relevant organizations producing events nearby, led a competitive analysis effort, and surveyed the existing tenant population. Based on our findings we sourced vendors to solve pain points on the premises, developed a custom event strategy to better network and showcase businesses working from Kearny Point, and connected Kearny Point with the outside community by offering community organizers subsidized event space for their events.

 

BUILDING COMMUNITY:

Digital DUMBO, Brooklyn

(ft. partnerships with Samsung, vitaminwater, Google, Facebook & more)

Digital DUMBO was founded in 2009 as a recurring event series to raise awareness for and to better connect the creative and digital community in the Dumbo neighborhood of Brooklyn. Today Digital DUMBO is one of the fastest growing creative and digital communities in the world with over 21,000 members in NYC & London. Along the way, Dumbo has become a critical point in what is now known as the Brooklyn Tech Triangle, an area with over 1,700 innovative companies responsible for $5bn in economic activity.

Digital DUMBO has executed projects in 4 countries and 7 cities with partners like Samsung, VitaminWater, Microsoft, Facebook, and Google, and has featured executives from VICE, Reddit, Buzzfeed, Etsy, foursquare, and more as speakers through its events.

 

BUILDING relationships:

Ireland Investment & Development Agency (IDA)

IDA Ireland encourages investment into Ireland by foreign-owned companies by helping them establish and ramp up operations in Ireland. IDA Ireland’s NYC-based Consumer & Technology team challenged us with introducing them to venture funded technology companies with over 100 employees. 

To do so we did deep research to identify technology companies who recently closed venture rounds and who were fast approaching 100 employees. We then designed a custom event experience featuring a founders only roundtable moderated by the Special Projects Editor for Quartz, owned by The Atlantic Media. The roundtable allowed founder’s to privately discuss topics ranging from company culture, to talent recruitment, and international expansion. 

We were able to successfully bring together 15 high caliber founders and to facilitate founder introductions to the IDA in an environment that added value to both the founders and the IDA.

 

Clients

 

Aol

Bing

Deloitte

Google

Huge

Facebook

MailChimp

Microsoft

MRM//McCann

Pepsi Labs

Ready Set Rocket

Samsung

SinglePlatform

Taboola

TD Bank

vitaminwater

WeWork

...and more.

 

TEAM

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ANDREW ZARICK

CEO & FOUNDER, EXPLORERS

Andrew is the CEO & Founder of Explorers and Digital DUMBO.

Through a combination of strategic marketing, live events/experiences, and relationship building activities he’s helped companies build authentic relationships with digital ecosystems, in real life and online, in 7 cities and 4 countries around the world.

His past clients have included AT&T, Aol, Microsoft, Google, Samsung, Financial Times, Deloitte, MailChimp and more.

Andrew is also a digital marketer having executed strategies for MTV, Univision, Michael Kors, Deutsche Bank, Ann Taylor, and others.

 

ADVISORS

 

CARLOS MATIAS

STRATEGIST, CODE & THEORY

Specialty: social media, content, community

Carlos Matias has years of experience launching, growing, and managing social platforms. He is a seasoned agency professional, with a wide range of former clients including JCPenney, Fisher-Price, National Car Rental, LG Mobile, LG Home Appliance and Electronics, and Burger King US and Global. In these roles, Carlos has overseen everything from day-to-day community management across multiple social channels of over 10MM fans to the strategy and execution behind award-winning social and digital campaigns. A journalist and fan of story-telling at heart, Carlos has managed the content creation process (both evergreen and campaign-focused) for his brands from idea through edit to ensure engaging content is created that aligns with the brand's strategy.

 

KRYSTIN HENCE

PROJECT MANAGER, New York City Economic Development Corp.

Specialty: urban planning

Krystin is a City Planner whose work is motivated by her desire for the equitable, responsible, and sustainable development of cities. She has worked with and for the public, private, and non-profit sectors. Krystin has worked for New York City’s Economic Development Corporation, New York Department of Transportation, Friends of the High Line and the Pratt Centre for Community Development. Krystin received her B.A. in Urban Studies form UC Berkeley and her M.S. in City and Regional Planning from Pratt Institute. 

 

SHAWNEE KECK

VP COMMUNITY, CITI

Specialty: urban planning, community policy

Shawnee Keck is a Vice President and Community Development Officer for Citi Community Development overseeing investments into Oakland and the East Bay. She has worked with organizations in six countries and across the public, private and non-profit sectors. An American in London for over a decade, her research and policy focus is regional economic growth, business and government, and inequality.

As a Project Manager and Economic Policy Advisor for the London Borough of Hackney in east London, Shawnee developed a local economic assessment program incorporating employment, business and property data to inform policy and strategy in Hackney and Greater London. Special topics reporting included an EU funded business development project with the London College of Fashion and the Mayor of London’s Opportunity Area Planning Framework for Tech City and creative businesses and an east London regional economic assessment for the 2012 Olympic Host Boroughs Unit.

As a Regeneration Consultant for URS, Shawnee oversaw a local economic development strategy for the renovation of Battersea Power Station, a public service co-location estate plan for Glasgow’s health and social care teams and the development of a strategic plan for a three city Local Enterprise Growth Initiative. While at the UK think tank Demos, Shawnee specialized in user-led public service design and improvement developing new public service assessments and plans for unemployed youth, enterprise education and training and change management materials for a nationwide secondary school redevelopment program.

Shawnee holds a Masters of Public and Economic Policy from the London School of Economics.

 
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Contact

Want to explore how we might be able to help your business? Get in touch.